According to a HubSpot survey, 65% of businesses face that generating leads is the biggest challenge. Leads are crucial for your business to survive and generate a healthy amount of revenue. Without the right type of lead generation and lead nurturing practices, businesses can fail. In this guide, we’ll be sharing some insights about lead management software and how they improve a business’s fiscal health. What is a Lead? A lead is whenever a customer or potential customer shares their personal information with a business. This information could come from any channel such as: Social media channels Google ads Website chat Email Phone Contact forms These leads indicate a business that the person in interested in their particular product and services. What is Lead Management? Lead management is the process of nurturing leads, directing them through the sales funnel and converting them into paying customers. Some leads get converted into customers quickly, while some take longer time. Th